Privacy Policy
This page explains in plain language how Fluid Audio LLC, including its Fluid Audio and Fluid Professional brands, handles information in connection with our website, US online store, communications and advertising.
Our Privacy Statement (US) provides more detailed information about categories of information, retention periods and applicable state privacy rights.
Privacy at Fluid Audio
We use information to operate our websites, deliver orders, help customers, protect our services and, where permitted by your choices, understand website use and measure advertising.
Our US online store is intended for direct sales to customers in the United States. Visitors may also use the site to learn about products and find dealers. For the detailed US disclosures, please see the Privacy Statement (US). For the cookie inventory and opt-out options, visit Opt-out preferences / Cookie Policy.
Who We Are
This policy describes the website practices of Fluid Audio LLC, including the Fluid Audio and Fluid Professional brands, at fluidaudio.com.
Contact: su*****@********io.com. Business address: 4285 Clearview Drive, Carlsbad, CA 92008, United States.
This policy does not control how independent third-party websites handle information after you follow a link to their services.
Information We Collect
Depending on how you use the website, information may include:
- Contact and account information: names, email addresses, phone numbers, login/account details and information supplied in forms or support requests.
- Order and fulfillment information: billing and shipping addresses, products purchased, payment status, transaction details, returns and related communications.
- Newsletter or stock-alert details: information you choose to submit for those services.
- Technical and usage information: IP address, browser/device information, security events, pages visited, referral data and cookie or similar identifiers, subject to applicable settings and choices.
We do not list age, gender or hobbies as routine collection categories without confirming that the site actually collects them. Specific details about categories and purposes appear in our Privacy Statement (US).
How We Use Information
- Operate, maintain and secure the website, shopping cart, checkout and customer accounts.
- Process payments, calculate applicable sales tax, fulfill orders and handle returns or disputes.
- Reply to inquiries, deliver support, and administer warranty or product-related requests.
- Send requested stock notifications and, separately, marketing emails where you subscribe.
- Measure site performance and advertising effectiveness, or personalize advertising, subject to consent and relevant privacy choices.
- Keep appropriate business records and meet applicable legal obligations.
Cookie Management and Consent
Our website uses necessary cookies and similar browser storage for functions such as security, cart and checkout operations, and remembering consent settings. Optional technologies may support preferences, analytics and marketing.
Complianz manages the consent banner and cookie preferences. You can accept, reject optional technologies or adjust your choices using the control. For the live list of services, cookies and their purposes, visit our US Cookie Policy and opt-out preferences page.
Changing your choices does not necessarily remove information already processed or override storage needed to operate the store.
Analytics and Advertising
We use Google Analytics 4 to understand website activity and Google Ads to evaluate advertising performance. We also use Meta Pixel and Meta Conversions API for advertising measurement and related campaign functions.
Depending on configuration and visitor choices, these systems may process online identifiers, browsing or interaction events, referral information, and purchase or conversion details. Our consent-management setup is designed to control optional analytics and marketing technologies. Google Consent Mode communicates consent choices to relevant Google tags.
We do not sell customer contact lists. Under some US state privacy laws, particular advertising disclosures may nevertheless be considered a “sale,” “sharing,” or targeted advertising. Consult the rights and opt-out information in the Privacy Statement (US) and Opt-out preferences.
Orders, Payments and Sales Tax
Our US online store uses WooCommerce to manage orders and WooPayments for payment services, with Stripe involved in payment processing. Payment-related providers may process the information required to authorize payments, detect fraud, handle refunds and disputes, and meet financial requirements.
Full payment card details are handled through the payment-processing service rather than intentionally stored as full card numbers in the WordPress store database. Order records may include transaction references, billing information and payment status.
WooCommerce Tax may process order and address information needed to calculate applicable US sales tax. We may share relevant shipping details with fulfillment or delivery providers to complete orders.
Provider information: Automattic and Stripe.
Newsletter and Back-in-Stock Alerts
If you request newsletter emails, we use Brevo to manage subscriptions, confirmation, messages and unsubscribe requests. The marketing subscription process uses double opt-in as configured on our site.
Back-in-stock notifications are separate from newsletter marketing. Requesting a stock alert does not automatically enroll you in promotional emails; the optional newsletter opt-in is a separate choice.
A small piece of functional browser storage may remember when you dismiss the newsletter popup, so it is not repeatedly shown.
Learn more about Brevo's handling of personal data in its privacy policy.
Service Providers and Information Sharing
We use third-party services to operate the website and business. Depending on the service, they may process information on our behalf or as independent recipients under their own terms.
- Hosting, delivery and protection: SiteGround, Cloudflare and website security or anti-spam tools such as CleanTalk.
- Ecommerce and payments: WooCommerce/WooPayments, Stripe, WooCommerce Tax and relevant fulfillment providers.
- Messaging: Brevo for opted-in newsletters and related subscription management.
- Measurement and advertising: Google Analytics, Google Ads, Meta Pixel and Meta Conversions API.
We may also disclose information when reasonably needed to address fraud, comply with applicable law, enforce legal rights, or support a lawful business transaction, subject to relevant safeguards and obligations.
Data Retention
Retention varies by purpose and information category, including order/account administration, customer support, tax and financial records, security, marketing preferences and legal obligations.
The detailed US statement contains the retention periods currently configured in Complianz. See Privacy Statement (US) — purposes and categories of data. Those configured periods should be checked against actual WooCommerce, email and other provider retention settings.
Security and International Processing
We use technical and organizational measures intended to protect information, including access controls and services for hosting, security and fraud prevention. No online service can guarantee absolute security.
Some service providers operate in different countries. Where information is transferred or processed internationally, applicable legal requirements and provider arrangements should be considered. We do not claim that a particular transfer mechanism is in place unless verified.
United States Privacy Rights
Depending on your state of residence and the law that applies, you may have rights to request access, correction or deletion of personal information, obtain a copy of certain information, or opt out of specified uses such as targeted advertising or qualifying sale/sharing.
Requests may be subject to identity verification, legal exemptions and applicable response requirements. Review the Privacy Statement (US) for the state-specific disclosures and ways to exercise your rights, or visit Opt-out preferences. You may also contact su*****@********io.com.
Browser Privacy Signals
Our consent and opt-out controls let visitors manage optional categories of cookies and advertising technologies. Browser signals such as Do Not Track (DNT) and Global Privacy Control (GPC) have distinct meanings and legal treatment.
We are reviewing the precise behavior of these signals in our deployed configuration. Please use the visible privacy controls and see our Privacy Statement (US) for the current formal disclosure. Do not rely on this summary as confirmation that all browser signals are automatically honored.
Changes to This Policy and Contact
We may revise this policy to reflect changes to our services, vendors, practices or applicable requirements. The date at the top indicates when this page was last updated.
Questions or privacy requests: su*****@********io.com or our contact page.
Manage your privacy choices
Review the detailed US privacy statement, examine the Cookie Policy, or change your optional cookie preferences at any time.