Privacy Policy
This Privacy Policy explains how Fluid Audio LLC, including the Fluid Audio and Fluid Professional brands, collects, uses, shares, retains, transfers, and protects Personal Data, and the choices and rights available to you.
Introduction
Fluid Audio LLC, including the Fluid Audio and Fluid Professional brands, takes your privacy very seriously. For that reason, we have developed this policy to let you know about our collection, use, and disclosure of your Personal Data and the choices you have associated with that data. This Privacy Policy applies to Fluid Audio LLC, the Fluid Audio and Fluid Professional brands, all Fluid Audio LLC divisions and subsidiaries, and related websites. Personal Data may be shared without further notice between Fluid Audio LLC, the Fluid Audio and Fluid Professional brands, and Fluid Audio LLC divisions and subsidiaries where appropriate.
This privacy policy does not apply to your activities on the websites of social networks or other providers that you can reach through links on our websites. Please review the privacy policies of those providers separately.
We use your data to provide and improve our services and may also use your data for direct marketing. We collect several different types of data.
Types of Collected Data
Personal Data can be processed only for the purpose that was defined before the data was collected.
Personal Data may include:
- Email address
- Name
- Address and phone
- Gender
- Age
- Purchase information
- Hobbies
- Cookies and usage data
Usage Data may include your IP address, browser type and version, pages visited, the time and date of your visit, time spent on pages, unique device identifiers, and other diagnostic data.
Location Data may be used and stored only if we have your permission.
Tracking and Cookies Data may include session cookies, preference cookies, security cookies, beacons, tags, scripts, HTML5 Storage, Local Shared Objects, and analytics tools such as Google Analytics.
Cookie Management and Consent
We obtain user consent for non-essential cookies before they are activated, particularly to comply with the EU ePrivacy Directive. Users can manage or withdraw their cookie preferences through the cookie management tool provided on our website.
Processing of Data
We use your data to:
- Provide and maintain our services
- Provide email marketing and social targeting
- Notify you about changes to our services
- Allow you to participate in interactive website features
- Provide customer support and order fulfillment
- Perform market research
- Monitor website usage
- Detect, prevent and address technical issues
- Provide news, special offers, and information about similar goods, services, and events
Fluid Audio LLC collects and uses Personal Data on a lawful basis: with consent, when necessary to provide our services, when required to fulfill a legal obligation, or when there is a legitimate business reason that is not overridden by your data-protection interests.
Disclosure of Data
We may disclose data without your consent when we have a good-faith belief that doing so is necessary to:
- Comply with a legal obligation
- Protect and defend the rights or property of Fluid Audio LLC, Fluid Audio, or Fluid Professional
- Prevent or investigate possible wrongdoing connected with our services
- Protect the personal safety of users or the public
- Protect against legal liability
Data Retention
We retain and use Personal Data to the extent necessary to comply with legal obligations, resolve disputes, and enforce our legal agreements and policies.
Fluid Audio LLC also retains Usage Data for internal analysis purposes. Personal Data that is no longer needed after the expiration of legal or business process-related periods will be deleted.
Transfer of Data
We may transfer information, including Personal Data, outside your state, province, country, or other governmental jurisdiction. Data protection laws may differ in those locations.
If you are located outside the United States and choose to provide information to us, we may transfer Personal Data to the United States and process it there.
For EU data transfers, we will take steps to ensure transferred Personal Data is treated securely and in accordance with this Privacy Policy and GDPR standards, including appropriate safeguards such as Standard Contractual Clauses or other mechanisms permitted under EU law.
Security of Data
No method of Internet transmission or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect Personal Data, we cannot guarantee absolute security.
We continuously improve our security measures in line with technological developments.
“Do Not Track” Signals
Some browsers offer a “do not track” feature. At this time, we do not respond to browser “do not track” signals. We do provide an option to opt out of interest-based advertising.
Rights Under CCPA
If you are a California resident, you have specific rights under the California Consumer Privacy Act, including:
- The right to know what personal data is collected about you
- The right to request deletion of personal data
- The right to opt out of the sale of personal data
- The right to non-discrimination for exercising CCPA rights
Managing Your Data
Fluid Audio LLC, including the Fluid Audio and Fluid Professional brands, allows you to correct, amend, delete, or limit the use of your Personal Data. If you have consented to processing, you have the right to revoke your consent at any time.
Your rights include:
- Accessing, updating, or deleting information we have about you
- Correction
- Objection
- Restriction
- Data portability
- Withdrawal of consent
EU residents additionally have the right to lodge a complaint with a Data Protection Authority concerning our collection and use of Personal Data.
Data Breach Notifications
In the event of a data breach, Fluid Audio LLC, including the Fluid Audio and Fluid Professional brands, will notify affected individuals and relevant supervisory authorities in accordance with GDPR Article 33 and applicable US data-protection laws.
Service Providers
Fluid Audio LLC may employ third-party companies and individuals to facilitate services for the Fluid Audio and Fluid Professional brands, provide services on our behalf, perform service-related tasks, or assist in analyzing how our services are used.
We contractually require these third parties to access Personal Data only to perform these tasks on our behalf and not to disclose or use it for another purpose.
One specifically identified service in the current policy is Google Analytics, which tracks and reports website traffic. Google may use collected data to contextualize and personalize ads in its advertising network.
Payment Processors
We may provide paid products and services on our websites. In those cases, we use third-party services for payment processing.
Privacy controls and regional statements
Fluid Audio and Fluid Professional also provide regional privacy information and consent controls for visitors who need additional details about cookies, opt-out preferences, or EU privacy rights.